So imagine you're walking down the street in a nice downtown shopping area, looking for some dinner with one other person. You are a dedicated foodie, but your friend is a more cautious adventurer.
You come upon Pretentious Pete's Hifalutin Bistro and read the menu together. The duck breast sounds delicious, the cassoulet incredible, and the terrine of goat innards sounds daring and maybe a possibility for another visit.
Your friend looks to you in dismay and says "There's nothing for me here."
So you continue your search, coming next to Plain Polly's Home-Style Chophouse, where your companion sees the usual array of salads, burgers, and familiar appetizers. You guess they are probably all right off the Sysco truck, but you know it's going to be one of those dinners that keep body and soul together for another day and you can hope for an epicurean experience another time.
Pretentious Pete, despondent at seeing you examine his menu and walk on by and into Plain Polly's, has a revelation. He realizes that he lost TWO customers because he couldn't feed ONE. After a bit of brainstorming, he adds a special to tomorrow night's fare: a half a roast chicken with rosemary potatoes.
The next night you walk the same street looking for dinner. Your friend has no interest in Pete's, but you can't resist torturing yourself about what awesome foodie goodness you will miss tonight.
Look at that! What do you think of a nice half a roast chicken for dinner? Your friend agrees that last night's fare, while unchallenging, was also not worth a return visit. Chicken sounds good. Your friend dons sunglasses so as not to be recognized in this hifalutin eatery, and you have a fine repast.
The moral is: You may have the best chef in the world and the most creative menu ever seen, but if you don't get my wife, you lose both of us. Put a half a roast chicken on the menu (or a chicken breast with a white sauce, or a grilled salmon, or just one of any number of simple meat-and-potatoes style dishes) and I will try a lot harder to spend our money at your establishment.
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